Foundation ARTeria together with VENO’S STUDIO run from a few years a specific programmes dedicated to development of the cooperation between the art and business. From 2015 we are organising twice a year CULTURE HUB – the meeting place for individuals and groups involved in arts and cultural education to link them with the business. During one of our last meetings we elaborated the strategy of the hub, which defines CULTURE HUB’s idea and its key role as an integration of the culture and business environment around the idea of diversity and the search for practical and effective solutions for the development of the cultural and creative industries. We believe that when the two sectors work in truly mutual partnership, the results benefit society in far reaching and tangible ways. lts work has proven value in the current economic climate and the impact it has can be felt on individuals, groups, companies, large and small communities. We concentrate on developing skills and economic aspects of artistic work – also giving opportunities for communication, debate and development.
These meetings are very important for the artists – they have possibility to be given advice made free of charge by a specialist business adviser. It often has considerable impact on artists and the cultural organisations and the fresh viewpoint of advisers often acts as a catalyst for dynamic change.
It gives also the benefits to business – unique opportunities for gaining confidence, enhancing coaching skills and of course contributing to the community. By experiencing creative new environments, individuals feed back into their workplace fresh ideas, better motivation and a wider perspective.
CULTURE HUB bring business skills and experience to the arts in ways that are beneficiai to both sectors. This cooperation makes a significant contribution to developing individuals – both artists and managers. The enthusiasm and fresh viewpoint of business volunteers has often acted as the catalyst for dynamic change in arts organisations. It also matches the specialist expertise of business managers with the particular needs of arts organisations, so the individual arts managers benefit from a transfer of the skills used in business in specific areas such as strategic development, marketing or IT. Business knowledge and experience can make a major impact on an arts organisation’s board, helping to ensure the long term health of the creative sector.
After almost two years of running CULTURE HUB we tried to define potential benefits and potential challenges for arts and business. We asked our participants and here are the summary of their answers.
The potential benefits for arts are e.g. new skills (financial, IT, marketing), new contacts, networks, funders, new possibilities (also for collaboration), good practices, values, answer needs, space to communicate, work on habits, foster innovation.
The challenges for this group are possibility of pressure to make artistic compromises, different values, different ways of expression/communication, the situations when the business partner interfering with artistic profile. The artists stressed also the difficulties for business partner to visualize end result.
Form the other side – the potential benefits for business are: new experiences, new ways of working, applying skills in a new way, networking, new ways of thinking, new approaches, fun, cultural enrichment, gives a sense of meaning, brand value for business. The challenges for this group: communication, time issues, expectations (business would like to have a specific factors), the artistic partners don’t understand business point of view.
The participants of CULTURE HUB are convinced, that arts can benefit from arts and business collaboration, and vice versa, business can benefit from collaborating with the arts. Some important points about the benefits from this collaboration mentioned by our participants: increasing the knowledge about the need to develop the commercial aspect of the arts (this is not taught in arts colleges and universities), collaborating with the arts can lead to better motivations in employees (also teambuilding) and improved work environments, and finally: arts can transfer skills, like use of voice and giving presentations in business.
What is important – we need to rethink partnership models between arts and business and in order to do this it is necessary for arts and business to meet!
Developed by Anna Ochmann